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Reconfigured VSCs
Continue to Contribute
by David
N. Robertson
AFIP Executive Director
In times of stingy lenders and cash-strapped customers, VSC
penetration
generally suffers. Fortunately, the
product owes its resilience to its remarkable ability to reconfigure
itself to
fit changing market conditions. Hard
times dictate limited advances with an emphasis on low monthly payments. Hard times also mean that most customers
would be hard pressed to cover the expense of a major mechanical
failure,
especially when a growing number will be keeping their cars after the
factory
warranty expires. And of course,
surviving in F&I means generating a modicum of department income
from as
many customers as possible – having something people will buy is
crucial.
As a thirty-year VSC veteran, a former TPA founder and owner,
and a
longtime and currently active industry consultant, the following is
offered for
consideration. I am suggesting that a
new- and used-vehicle coverage line be developed as a catastrophic loss
option. The minimum deductible for used
vehicles might be in the $300 range with a $600 base for new vehicles. The deductible should be based on each
covered component with coverage limited to primary mechanical and
electrical systems.
The unusually high deductibles, when factored into their
impact on both
claim frequency and loss cost, should result in reasonable levels of
coverage at
very favorable net-remit levels. The
customer is protected against a catastrophic mechanical failure at an
affordable initial purchase price – one that the most lenders will find
acceptable – and the F&I person has a sufficient margin to make a
few
shekels on the deal.
Some regulatory eyebrows might be raised because the
deductibles
approach or exceed the amount paid for an average claim, but if they
are
limited to a special class of coverage – catastrophic loss – they might
be
allowed to fly. As VSC administrators
reshuffle their decks in search of the right product for the times, it
might be
worth running the numbers on a very high deductible limited-coverage
catastrophic loss option.
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